December Singer Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for singers! The rankings were determined through an analysis of singers’ media coverage, consumer participation, interaction, and community awareness indexes, using big data collected from November 27 to December 27. BTS continued their reign at the top of the list with a brand reputation index of 6,809,220 for December. Meanwhile, Lim Young Woong climbed to second place with a brand reputation index of 6,055,100. IVE rose to third place with a brand reputation index of 5,291,094, marking a 2.54 percent increase in their score since last month. MAMAMOO’s Hwasa shot to fourth place after seeing a staggering 294.28 percent rise in her brand reputation index since November, bringing her score to a total of 3,517,427. Finally, BLACKPINK rounded out the top five with a brand reputation index of 3,260,128 for December. Check out the top 30 for this month below! BTS Lim Young Woong IVE MAMAMOO’s Hwasa BLACKPINK Stray Kids SEVENTEEN Kim Yong Bin Park Ji Hyeon EXO Lee Chan Won ILLIT LE SSERAFIM BIGBANG TWICE Park Seo Jin aespa BABYMONSTER Young Tak HANRORO BOYNEXTDOOR Park Jin Young CORTIS TWS KiiiKiii Hearts2Hearts Jang Yoon Jung ZO ZAZZ Red Velvet NMIXX Watch BTS’s docu-series “BREAK THE SILENCE” with subtitles on Viki below